When it comes to explaining the difference between web design and web development, we like to compare it to the relationship between an architect and a builder. You wouldn’t build a house without a decent set of blueprints and nor should you start building a website without a solid, well thought through design in place.
In short, web design focuses on the aesthetic portion of the website, such as the user interface (UI) and also the usability, or user experience (UX). Web developerment focusses solely on the back-end of the site and the work required to make the site function as it was designed to do.
Web design is where we come in! It is the carefully thought out process of collecting ideas and presenting them in such a way that ensures the website is visually compelling and easy to use. The overall look and feel of your website is what we help to create. This is important as your site is a key part of your branding and the design needs to consider and be reflective of your existing brand materials. User experience is also a key part of our considerations when developing the design of a site, as a confusing, hard to navigate site can drive people away and hurt your brand. A website is such an important marketing tool which allows you to give a good first impression to potential new customers and establishes credibility. We work closely with our clients to create a user-friendly and aesthetically pleasing design which they can then take to their own web developers (builders) or use our trusted and experienced development team, to bring the design to life. Either way we work closely with the developers every step of the way, ensuring the final, functional website produced is exactly as we imagined it.
However planning a website for the first time can be daunting and overwhelming, there are many elements to consider which if not handled correctly can negatively impact the success of your site. Luckily, here in the Greenhouse, we have lots of experience in this area and can help guide you through the requirements of a successful site:
Layout We will create a balanced layout that ensures all information is displayed in an easy to read and visual pleasing way. We will also take into consideration how the site will look on different screen shapes and sizes. This is called responsive design.
Navigation We will create a simple and clear site map so that the website is easy to navigate so that users can find the information they are looking for easily and quickly.
Colour palate Using existing brand elements, teamed with our knowledge of what will look aesthetically pleasing, we will create a eye catching colour palate to suit your content.
Fonts Some fonts are not always recognised by every web browser and other fonts can be hard to read. We will help select fonts that suit your design and work well across all platforms.
Graphics This includes logos, icons, animations etc. We can either create your design using your existing graphics, modify them accordingly, or create new ones if required.
Photos We know that the quality of photos used on a site have a direct impact on its success and as a result will guide you on what we think will give you the most professional outcome; either designing the site around your existing photos, sourcing suitable stock imagery or commisioning a photographer on your behalf.